News:

Welcome to the new (and now only) Fora!

Main Menu

Recent posts

#11
The State of Higher Ed / Re: U Florida terminates DEI p...
Last post by Wahoo Redux - March 02, 2024, 10:37:47 AM
Is it possible to be disgusted by the politics behind this but not entirely unhappy that these positions were eliminated?
#12
The State of Higher Ed / Re: What is academic freedom?
Last post by Wahoo Redux - March 02, 2024, 10:37:03 AM
To continue the discussion of "hate" and "prejudice" please go here:

https://thefora.org/index.php?topic=3757.0
#13
The State of Higher Ed / Re: What is academic freedom?
Last post by Wahoo Redux - March 02, 2024, 09:39:49 AM
Quote from: Langue_doc on March 02, 2024, 06:26:46 AMGentlemen, could you take this outside?

Sorry, man.  Just responding.
#14
The State of Higher Ed / Re: What is academic freedom?
Last post by Wahoo Redux - March 02, 2024, 09:33:50 AM
Quote from: marshwiggle on March 02, 2024, 07:13:44 AM
Quote from: Wahoo Redux on March 01, 2024, 08:59:58 PM
Quote from: marshwiggle on March 01, 2024, 01:07:40 PM
QuoteCriticism of the Israeli government is not anti-Semitism. Times infinity.



So criticizing actions taken on behalf of a group of people doesn't constitute bigotry against those people?


No, buddy. 

Thank you for confirming that objecting to rainbow crosswalks doesn't equate with bigotry against the people the crosswalk is supposed to be supporting.

QuoteThere actually is a definition of bigotry. 

(We covered this over on the other thread.)

Consider that if you criticize a group of people based entirely on who and what they are, not on what they actually do, you might be enacting a prejudice. 


Thank you for confirming that criticizing  drag queen story hour, (which is what some drag queens do), rather than their existence, (who they are), is not enacting a prejudice.

 


I'm glad I could clear that up for you.

Although I pretty sure that you are still not getting it...

In fact, nope, all you are doing is looking for a way to hang on to your prejudices and hate. 

Such a shame.

Unless!!!  Your objection is the morality of "Story Hour."

Is that it, Marshwanderer?  Do you see a moral objection to story hour if a Catholic priest does one?
#15
General Academic Discussion / Re: Recruitment Companies for ...
Last post by ciao_yall - March 02, 2024, 09:19:21 AM
Quote from: AJ_Katz on March 02, 2024, 08:28:32 AM
Quote from: ciao_yall on March 02, 2024, 07:34:39 AMAs a marketeer by profession, I don't find these companies particularly impressive. They tend to recycle the same tropes across multiple colleges and platforms.

Ask them about their specific strategies to reach particular targets. Not just "spray and pray." Do they have intelligent ways to reach potential students? What research will they do?


As a marketeer by profession, do you support the up-thread recommendation to instead fund a faculty-student research project? 

It's not a bad idea. Still, you will get what you pay for. Students will think about things in terms of what is important to themselves, personally, rather than getting into the mindset of a broader target market. More advanced students will do a better job but will still need support in terms of doing research and creating an overall strategy.

Social media is good for awareness. Still, no one has ever said "Hey, I saw a great ad on LinkedIn/Facebook/Instagram/TikTok! I'm going to quit my job, forego income, and commit a lot of money and the next few years of my life to get a degree in XYZ!"

What is the college prepared to do for the person who might be possibly interested after seeing these ads multiple times and actually clicks on one?

QuoteWith respect to their approach, they did mention a three phase approach with the first phase involving market research about our majors and target demographics, but I really did not get any specifics.  I will pursue that further, for sure. 


Demographics are easy to measure - age, ethnicity, education level - but put-near impossible to predict behavior.

They need to understand geographics - even if it's an online program, it's unusual for students to sign up for a program that isn't a reasonable distance away. You can burn through $20K really fast casting too wide a net. Psychographics - what is their motivation? And how do they express that motivation so they can be found? Behaviorgraphics - habits, education patterns - again, can they capture this in a reachable way?

QuoteSo how do marketing-related departments recruit prospective students? They must have knowledge on what works best. 


Most just look at the pools of current students and try to find more "like them" or "like them - adjacent."

QuoteAs a bench/field scientist, I have no idea what to look for related to marketing and recruitment, but I do know that just relying on my own knowledge/experience is insufficient.  I brought forward the idea to engage with a company like Study College to promote recruitment into multiple majors in our college, but in usual academic fashion, they decided it would be better to try to do it in house, but still don't have capacity to do what these outside companies are proposing to do. 


The upthread reco to work with your university's existing marketing/comms department is the best start. They likely already have a working process to recruit students, access to databases, make media buys, and so on. Plus you don't want to have some agency go off half-cocked making a campaign that has nothing to do with the overall branding and messaging of your institution.
#16
General Discussion / Re: NYT Spelling Bee
Last post by ab_grp - March 02, 2024, 09:12:33 AM
Good morning!

Past genius with pangram so far.  Just a couple words to go as well.  Yesterday we had team QB.  I needed help with bailiff, falafel, naif

No luck on LB yesterday! Congrats on your solutions!

Happy solving!
#17
General Academic Discussion / Re: Recruitment Companies for ...
Last post by AJ_Katz - March 02, 2024, 08:28:32 AM
Quote from: ciao_yall on March 02, 2024, 07:34:39 AMAs a marketeer by profession, I don't find these companies particularly impressive. They tend to recycle the same tropes across multiple colleges and platforms.

Ask them about their specific strategies to reach particular targets. Not just "spray and pray." Do they have intelligent ways to reach potential students? What research will they do?





As a marketeer by profession, do you support the up-thread recommendation to instead fund a faculty-student research project? 

With respect to their approach, they did mention a three phase approach with the first phase involving market research about our majors and target demographics, but I really did not get any specifics.  I will pursue that further, for sure. 

So how do marketing-related departments recruit prospective students? They must have knowledge on what works best. 

As a bench/field scientist, I have no idea what to look for related to marketing and recruitment, but I do know that just relying on my own knowledge/experience is insufficient.  I brought forward the idea to engage with a company like Study College to promote recruitment into multiple majors in our college, but in usual academic fashion, they decided it would be better to try to do it in house, but still don't have capacity to do what these outside companies are proposing to do. 

#18
General Discussion / Re: NYT Spelling Bee
Last post by cathwen - March 02, 2024, 07:37:15 AM
Good morning!

QBABM yesterday, last word flail. Genius with pangram today, only a few words to go.

LB: I had the "official" churlish-hatbox. No solution yet today—congratulations, Langue_doc, on yours!

Happy puzzling!
#19
General Discussion / Re: NYT Spelling Bee
Last post by ciao_yall - March 02, 2024, 07:35:42 AM
Morning!

QBw2LL, last word bailiff. LB got a nudge for ultrabasic-choux.

Happy solving!
#20
General Academic Discussion / Re: Recruitment Companies for ...
Last post by ciao_yall - March 02, 2024, 07:34:39 AM
As a marketeer by profession, I don't find these companies particularly impressive. They tend to recycle the same tropes across multiple colleges and platforms.

Ask them about their specific strategies to reach particular targets. Not just "spray and pray." Do they have intelligent ways to reach potential students? What research will they do?