Getting serious about monetizing college sports

[Hibush]

I don't fully understand what the hubbub is about. Even the title of this thread is misleading. College sports is already monetized!

Strictly speaking, the Howard proposal is to monetize unexploited equity in the program. It is so much more direct than the various indirect workarounds.

Starting to pay, or even free, the athletic slaves is a big loss to the schools enterprise. That's for sure.
The revenue source also switches from ESPN to boosters, who have different priorities and who are negotiating with the players directly rather than the conference or the school. That changes the game for the schools quite a bit as well.

I am intrigued watching this change develop, and appreciate any play-by-play or color analysis. I'm at a school without revenue sports, so we'll experience only the side effects. I don't even know what they are.

[dismalist]

... monetize unexploited equity in the program.

That means, in English, the flow of surplus that used to go to the school, should now be bought by somebody else. So the school gets a bundle, relinquishing its flow of surplus. In present value terms, nothing changes.

Can't have anything to do with freeing the slave athletes, for they are now getting a large chunk of surplus.

Much ado about nothing.